• Be sure to work with a marketing firm or consultant that is willing to create ROI models for your marketing strategy. You should be sure that your marketing strategies are going to support you in hitting your targets and aren't just distractions.
• Resist the temptation to use the economy as an excuse. While it's true that we are all feeling the pinch, the truth is that there is still a lot of money out there being spent. It is HOW people are spending that has shifted.
• Remember that marketing should not be viewed as a "cost" of doing business, rather it is an investment. Great marketing should provide you a return of at least 3 times your investment.

 If you're interested in learning more about how marketing could support your business, please feel free to give us a call. We'd love to support you!

Hi everyone,

This is so exciting. After years of dreaming of starting my own business, it's finally become a reality. I feel so fortunate to have the love and support of so many people. First of all, I'd like to thank Chris Dennis from Steaming Kettle Consulting, web designer extraordinare for his patience and support in creating this beautiful site! Second, I'd like to thank Andrew Barden for his inspired work in bringing Mission First forward visually. I'm so proud of the new logo and of the collaboration we are forming. Third, I'd like to thank my husband Scott for his love, patience and willingness to go on this journey with me!

Be sure to check this blog regularly, as I'll be sharing my insights about marketing strategy, entrepreneurship and living each moment mission first!